Communication is among the most flexible and popular areas of study and can lead to many careers in media, marketing, public relations, business, and more.
With strong capabilities in writing, speaking, storytelling and digital strategy, graduates will be set up for success in fields that require connection and influence.
There are endless possibilities like becoming a brand strategist who defines global identities, managing a social media channel, or even anchoring the evening news.
In this guide, we will look to discuss why to pursue a communications degree, what you can expect to learn in a communications degree program, and the top career options with their career earnings, so you can start thinking about an exciting future.
Table of contents
Why Pursue a Communications Degree?
The modern workforce is operated by communication. Businesses, nonprofits, governments and media outlets require professionals who can create, manage and deliver communications seamlessly.
A communications degree is worth your time because it:
- Gives you transferable skills such as writing, public speaking, digital strategy and media literacy.
- Provides an infinite number of career opportunities, whether they be marketing, media or a corporate officer.
- Prepares you for today’s digital age, where social media, content creation, and branding are key strategies.
- Gives you a structured career path utilising critical thinking, storytelling and strategy—skills that are always in demand.
In short, a communications degree gives you the flexibility to shape your career around your strengths and interests.
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What Do You Learn in a Communications Degree Program?
A Communications degree encompasses much more than just speaking and writing. Students learn a combination of theoretical knowledge and practical skills to be used in the real-world. Some major areas of study include:
- Public Relations & Media Relations – crafting messages to shape public opinion.
- Digital Media & Social Media – managing online platforms, creating content, and evaluating engagement.
- Marketing & Advertising – understanding consumer behavior and promoting products or services.
- Interpersonal Communication – gaining insights into effectively connecting with individuals and groups.
- Journalism & Broadcasting – interviewing and writing and reporting news for print or digital formats.
- Corporate Communication – managing internal communication within organizations.
- Research & Analytics – using data to evaluate communication plans and outcomes.
This variety of preparation allows for communications graduates to perform in a variety of pathways in business, healthcare, government, entertainment, and technology industries.
What Jobs Can I get with a Communications Degree?
There are tons of job opportunities lined up for graduates with a degree in communication. Interestingly, these jobs pay well when compared to other careers.
Let’s take a look at some of the careers, what they entail and the estimated average salaries (developed from the U.S. Bureau of Labour Statistics, Glassdoor, and Payscale information).
1. Public Relations Specialist
First on our list of jobs you can get with a communication degree is a Public relations specialist.
This is one of the highest-paying jobs with a communications degree. Basically, PR specialists are responsible for using storytelling and strategy to control how the story may get told in the public eye.
Major responsibilities:
- Manage the public image of a person, brand, or company.
- Write press releases, FAQs, media kits, and other public-facing statements.
- Build relationships with journalists and members of the media.
- Manage crisis communications to protect the brand or individual reputation.
Average Salary: $62,000 – $75,000 annually.
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2. Marketing Coordinator
Next on our list of communication degree jobs you can go for is Marketing Coordinator. Marketing coordinators are essential in bridging communication between brands and consumers, making this a popular entry-level role for communications graduates.
Major Roles:
- Assist the marketing team with campaign planning and execution.
- Conduct market research to evaluate consumer needs.
- Create promotional materials such as flyers, email campaigns, and digital ads.
- Track and report campaign performance.
Average Salary: $50,000 – $60,000 per year.
3. Brand Strategist
A brand strategist is another among the creative jobs for communication majors that anyone with a degree will enjoy.
This job is best suited for communications graduates more interested in tactical strategy and an understanding of consumer psychology.
Major Roles:
- Develop the brand’s positioning and messaging.
- Conduct competitive analysis or market research.
- Communicate with design and marketing teams to ensure design coherence for the brand.
- Monitor public perception of the brand and develop messaging according to brand initiatives.
Salary range: $70k-$90k per year
4. Copywriter
Copywriting focuses heavily on producing writing and would generally work for graduates with strong writing skills and some level of creativity.
Duties:
- Write content for the website, ads, brochures, and other marketing pieces.
- Modify the tone and style for audience segments.
- Work with marketing and creative teams to write persuasive copy.
- Edit content for clarity and correctness.
Salary range: $55k-$70k per year.
5. Sales Manager
Next on our top list of jobs you can get with a communication degree is Sales Manager.
Communications graduates excel in sales management due to their natural ability to connect with others and persuade effectively.
- Guide sales teams in meeting revenue goals.
- Create plans for attracting and retaining customers.
- Train and develop salespeople.
- Evaluate data to fine-tune the sales process.
Average Salary: $90,000 – $120,000 annually (with commissions often bringing the total pay higher).
6. Event Manager/Planner
A fast-paced and challenging career that can be great fun, a large part of succeeding as an event manager or planner requires creativity, organisation, and strong people skills.
Major responsibilities:
- Plan conferences, weddings, corporate meetings, and festivals.
- Act as a liaison with the vendors, clients, and venue.
- Manage budgets, logistics, and timing.
- Manage the promotion and marketing of the event.
Average Salary: $55,000 – $70,000 annually.
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7. Human Resources Manager
HR is another good avenue for communication graduates who have strong people skills with good organisation skills. It’s among the high-paying jobs you can get if you have a degree in communication.
Major responsibilities:
- Oversee hiring, onboarding, training, and development of employees.
- Facilitate employee relations and communication in the workplace.
- Resolve conflicts and ensure compliance with labour laws and regulations.
- Develop policies for engagement and retention of employees.
Average Salary: $80,000 – $110,000 annually.
8. Managing Editor
Managing editor is a combination of managing and editorial, and would suit communications graduates who are organised and detail-oriented.
Duties:
- Manage editors across magazines, blogs, or other media outlets.
- Create content calendars and approve submissions.
- Edit articles for grammatical errors, tone, and content accuracy.
- Guarantee editorial alignment to the brand or publication.
Salary range: $65k-$85k per year.
9. Social Media Manager
Social Media Manager would benefit communications graduates who are social media savvy, have some sort of understanding of a business, and are creative.
Duties:
- Build and monitor the brand’s presence on Instagram, Facebook, TikTok, LinkedIn and others.
- Identify content strategies across all channels.
- Determine key performance indicators (KPI’s) for content strategy.
- Analyse what content strategy is working (Your report can be your proposal).
Average Salary: $60,000 – $75,000 per year. This role blends digital skills with creativity and is a growing career field thanks to the rise of social platforms.
10. Content Marketing Manager
Content managers are in demand as businesses look to use content marketing more and more.
Main Responsibilities:
- Develop and maintain long-term content strategies.
- Oversee blogs, newsletters, video content, and other media.
- Work with the SEO team to increase visibility.
- Measure ROI from content campaigns.
Average Salary: $75,000– $95,000 per year.
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11. Web Producer
This position may be ideal for graduates with a communications degree and an affinity for technology.
Main Responsibilities:
- Manage the creation and management of digital content for websites.
- Act as a liaison between designers, developers, and content producers.
- Ensure website is functional, current, and engaging.
- Evaluate UX and site performance.
Average Salary: $65,000– $85,000 per year.
12. Journalist
A traditional career for communicative graduates who have a passion for the art of storytelling or following current events.
Main Responsibilities:
- Research, write, and report news stories.
- Conduct interviews with sources.
- Write for newspapers, online sites, or for television.
- Fact-check and verify content.
Average Salary: $50,000– $65,000 per year.
13. News Broadcaster
Last on our list of the highest paying jobs with a communications degree is a News Broadcaster.
News broadcasting demands confidence, clear thinking, and good communication skills, none of which are a problem for communicators.
Main Responsibilities:
- Present the news on television, radio, or digital platforms.
- Write scripts and develop news stories for delivering and reading live.
- Interview guests and moderate discussions.
- Deliver information to listeners, viewers, or readers in an organised and professional manner.
Average Salary: $60,000– $80,000 per year.
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FAQs
Yes, it is. It gives you a well-rounded and useful skill set that can be valuable in a number of different careers for a student who likes to have some flexibility and variety in career paths.
Graduates work in various settings, like media, marketing, advertising, education, government, corporate, non-profit, and entertainment fields.
Yes. Some examples of jobs that tend to range from the $80,000-100,000 range and higher are brand strategist, sales manager, and content marketing manager.
Strong writing ability, public speaking and presentation, managing digital media, thinking critically and creatively, interpersonal communication abilities, and the ability to conduct research.
Generally, you would not need to. Most jobs will allow you to obtain a position with just a bachelor’s degree. However, a master’s could very easily help you if you are sure you want to be a leader and work in corporate communications or in a classroom.
Conclusion
With a communications degree, you will have access to a wide range of career opportunities in many industries. Perhaps you are interested in pursuing a position in marketing, media, corporate leadership, or public relations. The skills you develop in this degree—in writing, strategy, and digital literacy—are sought after in today’s workforce.
Communications majors have flexibility, creativity, and the ability to make a difference when pursuing entry-level roles, such as marketing coordinator, or senior positions, such as sales manager or content marketing manager.
References
- Indeed.com- top-communications-degree-jobs
- Gmercyu.edu/-digital-communications-degree-job
- Pba.edu- What-can-you-do-with-a-communication-degree/
